April 23, 2012

The 'Real Milk' Campaign Hopes To Make Real Suckers Out Of Us

Cows are gentle, interesting animals. They don't advertise anything unless someone spraypaints a slogan on their sides. The California Milk Processor Board (CMPB) has done almost everything short of that in its increasingly bullish efforts to push consumers in the direction of the dairy case. For the last few years, it has bombarded the airways with frantic attempts to boost sales of cow's milk, even running negative ads against its opponents, à la the race for the presidential nomination. But cow's milk is neither good for the human body nor good for our friends the cows, as consumers are realizing in spite of all the industry's misleading attempts to make them think otherwise.

Now, the CMPB has launched a new campaign asserting that "real milk comes from cows." Besides annoying nursing mothers, this ad blitz -- coming from the same people behind the failed "got milk?" ads -- fudges the facts about dairy products' effects on both humans and cows. So PETA designed an ad of our own to be run near CMPB's headquarters, reading, "'Real Milk' Comes From Real Sick Cows."

Read more here